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National Young Readers Week - UNC Press Blog
Creating lifetime readers is the goal and it's all thanks to Pizza Hut. Wait, what? That's right, you read me correctly. National Young Readers Week is an annual event that was co-founded in 1989 by Pizza Hut and the Center for the Book in the Library of Congress. Pizza Hut created The BOOK IT! Program as a national reading incentive program that rewards kids for reading with pizza coupons and classroom parties and promotes reading as a fun activity, not a chore. National Young Readers Week is part of BOOK IT! to encourage all participating...
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