On the whole, black southern women forged a more intimate—and more active—relationship with the burgeoning world of beauty than did white southern women.
The image of the beautiful southern belle/lady was, by definition, racially exclusive, and many black women would have keenly felt its discriminatory power. There were occasions, however, when individuals and institutions attempted to claim the image for black women, to challenge its underlying racial assumptions and reframe its meaning. An interesting example is a photo spread that ran in Ebony magazine in 1971 entitled “Belles of the South” that featured young women from southern historically black colleges. The magazine said very explicitly that it wanted to prove that not all southern beauties were white—that black women were belles of the South, too.