Another one bites the dust
Yet as the print book review as we know it disappears, at least the LA Times, for one, is building a new media space for book coverage; they’re blogging about books. Can we blame them for shifting from old media to new media as the rest of the world does the same? Maybe one reason it’s upsetting for publishers is because we’re losing one of our standard metrics for measuring book exposure. Yet our books are getting exposed in so many new ways — many of them electronic, which can be viral (in the good way) and spread like wildfire. Of course, many of us still hold romantic views of all print media, partly because we count ourselves among them. If newspapers fail, are books far behind? They’re both paper!
Former president of the Association of American University Presses Sandy Thatcher’s got an idea for how to help keep book coverage in print: get locals to write book reviews for newspapers, write a book review for your local paper yourself. He’s practicing what he preaches and already seeing results.
Ron at GalleyCat urges us to keep in mind that what we’re experiencing is really a transition, not a deterioration. Speaking for myself (and not necessarily UNC Press) I lean towards the “get over it” approach. After all, we’re now even seeing book trailers before blockbuster movies in the theaters these days. (On the other hand, keep that up, and we’ll have more websites discussing book trailers instead of the books the trailers are supposed to promote! And yet on the other hand AGAIN, why would that be bad?? Isn’t all publicity supposed to be good publicity?)
I think it all comes down to how we cope with change — as individuals, as institutions, as a society. Change is inevitable, and sometimes it sucks and sometimes it’s great and sometimes it’s a whole lot of both.
I might just have a hundred posts in me on this topic, but I’m going to stop for now and ask for your opinion. Let’s talk. It’s probably safe to assume that if you’re reading this post, you like books. Do you feel the sky falling? Or are you optimistic about the future of books/book reviewing/book publishing? How much does book publishing depend on book reviews? How much do you as a reader depend on book reviews? How does “new media” affect your personal book purchases?
— ellen