Michael Oriard, author of three books on football published by UNC Press (Reading Football: How the Popular Press Created an American Spectacle [1998], King Football: Sport and Spectacle in the Golden Age of Radio and Newsreels, Movies and Magazines, the Weekly and the Daily Press [2001], and Brand NFL: Making and Selling America's Favorite Sport [2006]), has a fourth book in the works on college football, entitled Football Revolutions: The Transformation of the Big-Time College Sport since the 1960s, which will be published in Fall 2009. In an article on Slate.com, he talks about the...