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Becoming the Future of Rock and Roll - UNC Press Blog
The following is an excerpt of The Future of Rock and Roll: 97X WOXY and the Fight for True Independence by Robin James, which is available wherever books are sold. Becoming the Future of Rock and Roll 1981-1989 Between 1988 and 2010, “The Future of Rock and Roll” was 97X’s “liner” or recorded station ID. Broadcast on air and printed on T-shirts and other station promo items, this phrase was the main way the station represented itself to listeners and advertisers. The phrase represents WOXY’s core feature: its philosophy of independence. The idea that you...
Brock Schnoke