Creating Consumers: Envisioning the Rational Consumer, 1900–1920

The following is an excerpt from Carolyn M. Goldstein’s Creating Consumers: Home Economists in Twentieth-Century America. Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced.… Continue Reading Creating Consumers: Envisioning the Rational Consumer, 1900–1920