Video Book Trailer: Our Higher Calling by Holden Thorp and Buck Goldstein

As we approach the beginning of another academic year, UNC Press is proud to be publishing the latest book by Holden Thorp and Buck Goldstein, Our Higher Calling:  Rebuilding the Partnership between America and Its Colleges and Universities.

Here’s the book trailer the authors have prepared for the book:

Our Higher Calling by Holden Thorp and Buck GoldsteinThere is a growing sense of crisis and confusion about the purpose and sustainability of higher education in the United States. Despite efforts to integrate business-oriented thinking and implement new forms of accountability in colleges and universities, Americans from all backgrounds are losing confidence in the nation’s institutions of higher learning, and these institutions must increasingly confront what has proven to be an unsustainable business model. In their important new book, Holden Thorp and Buck Goldstein draw on interviews with higher education thought leaders and their own experience, inside and outside the academy, to address these problems head on, articulating the challenges facing higher education and describing in pragmatic terms what can and cannot change–and what should and should not change.

Our Higher Calling is available now in both print and ebook editions.

For more information about the book, visit the book website,


Holden Thorp is provost and Rita Levi-Montalcini Distinguished University Professor of Chemistry and Medicine at Washington University in St. Louis.  You can follow him on Twitter at @holdenWU.

Buck Goldstein is Professor of the Practice and University Entrepreneur in Residence in the Department of Economics at the University of North Carolina at Chapel Hill.  You can follow him on Twitter at @buckgold1.

Together, they are the authors of Engines of Innovation:  The Entrepreneurial University in the Twenty-First Century, now in its second edition.