In recent years, corporate support of LGBTQ rights is not unusual, but in the 1950s and 1960s, major retailers were often complicit in the systematic anti-homosexual campaigns known as the Lavender Scare, firing gay employees and alienating or even arresting cross-dressing patrons attempting to try on clothing. In most states, wearing clothing “intended for the opposite sex”—even briefly in dressing rooms—meant risking a rap sheet. Commercial support of queer communities came instead from alternative retail sites— such as thrift stores. Goodwill Industries, Salvation Army, and the hundreds of small, locally owned secondhand shops multiplying in the postwar years, became queer shopping havens. Such places did not issue public responses of solidarity with non-normative dressers, but most did extend a sort of benevolent neglect to all customers. With no clerks angling for a commission, and a staff untrained in suggestive retailing, thrift stores were much safer places than Weinstein’s for cross-dressing men and women to try and buy the clothing of their choice. Continue Reading Jennifer Le Zotte: Before Target, There Were Thrift Stores: How Postwar Secondhand Commerce Supported LGBTQ Rights
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