Excerpt: Creating Consumers, by Carolyn M. Goldstein

Like Marye Dahnke, dozens of home economists carved out spaces for themselves in the consumer products industries in the early 1920s. While home economists in business struggled to win legitimacy within the American Home Economics Association (AHEA), they also faced challenges convincing corporate executives and managers that their expertise was necessary to effective consumer-oriented production and marketing. Continue Reading Excerpt: Creating Consumers, by Carolyn M. Goldstein