Creating Consumers: Envisioning the Rational Consumer, 1900–1920

The following is an excerpt from Carolyn M. Goldstein’s Creating Consumers: Home Economists in Twentieth-Century America. Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced.… Continue Reading Creating Consumers: Envisioning the Rational Consumer, 1900–1920

National Technology Day: Recommended Reading List

January 6th marks National Technology Day. Technology has been a huge stepping stone in the advancement of so many cultures. From the technology we use in our everyday lives to NASA’s own technology used for space exploration, it’s always been closely connected to the overall progress of America. In celebration of National Technology Day, we’re… Continue Reading National Technology Day: Recommended Reading List

Excerpt: Creating Consumers, by Carolyn M. Goldstein

Like Marye Dahnke, dozens of home economists carved out spaces for themselves in the consumer products industries in the early 1920s. While home economists in business struggled to win legitimacy within the American Home Economics Association (AHEA), they also faced challenges convincing corporate executives and managers that their expertise was necessary to effective consumer-oriented production and marketing. Continue Reading Excerpt: Creating Consumers, by Carolyn M. Goldstein